Asharami Synergy, a Sahara Group downstream company, has strengthened its retail footprint with the commissioning of a new station in Lekki, Lagos, to enhance access to exceptional fueling solutions.
Strategically located to serve residents and businesses across Lekki and its environs, the new facility is equipped with trailblazing forecourt technology. This system allows for remote-controlled, real-time inventory management that ensures pinpoint meter accuracy for both the Synergy team and customers, guaranteeing fair and efficient service. Alongside forecourt technology and add-on services like Vehicle Repair and Maintenance, Car Wash, Lubes Station, and an on-site Restaurant, Moroti Adedoyin-Adeyinka, Executive Director, Sahara Group, stated the station is set to become the “benchmark for quality assurance, safety, reliability, and operational excellence in the industry.”
Adedoyin-Adeyinka, who chaired the commissioning of the facility, said it embodies Sahara’s brand philosophy of ensuring excellence and distinction across its operations in Africa, Asia, Europe, and the Middle East.
“We wanted a retail station that reflects who we are, our attention to detail, our commitment to quality, and our refusal to do things in small measures. While we may not have hundreds of stations, every Asharami station we open must stand out, not just as a place to buy fuel, but as a symbol of our brand promise: quality and premium experience.”
Foluso Sobanjo, Head, Downstream Africa, Sahara Group, described the project as “a celebration of perseverance, innovation, and collaboration.”